Job Number 19001B63
Job Category Sales and Marketing
Location Europe Office – London| Barnard|s Inn| 86 Fetter Lane| London|
Greater London| United Kingdom
Position Type Management
Start Your Journey With Us
The Director| Market and Digital Research| Europe| is the market and digital
research expert for the Europe Continent| utilizing leading market research
techniques to create breakthrough Consumer Insight| guide business strategies|
and support broader Europe Continent objectives. The Director| who will be co-
located with the Europe team in London| is responsible for conducting and
managing primary research efforts for key business stakeholders in Europe| and
for leading the Europe component of global research efforts. The Director is
responsible for managing vendors to execute against market research needs and
delivering impactful client-ready presentations on the outcomes from market
research efforts. This position works closely with the Consumer Insight
Advisors in Europe and at HQ to design and execute leading-edge market and
digital research projects to answer key business questions in Europe. This
person also works closely with the Director| Market Research Platforms| to
ensure the adoption of leading-edge techniques and vendors| and to effectively
pull through findings from enterprise-level platforms (e.g. brand health) to
day-to-day research projects. The Director is considered the Europe Continent
team’s authority in the area of market research.
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
Education and Experience
8+ years of professional experience| demonstrating progressive career growth and a pattern of exceptional performance in consumer research positions.
Bachelor’s degree required| preferably in a consumer- or analytics-oriented discipline (e.g. consumer research| operations research| economics| statistics| social psychology| consumer psychology).
Master’s or other advanced degree in a marketing or research discipline desirable
Demonstrated ability to manage projects| programs| stakeholders and vendors to deliver impactful business outcomes
Fluency in a European language (e.g. German| French| Spanish); native speaker desirable but not required. Closely partners with Europe team and vendors on translation/trans-creation efforts to support research testing
Experience working on both the vendor-side and client-side desirable but not required
Key Skills and Experience
Demonstrated expertise in consumer research methods (e.g. survey design| statistics| sampling theory| in cross-cultural settings)
Extensive experience in conducting qualitative and quantitative research studies including focus groups| IDIs| ethnographic research| max diff| conjoint
Extensive experience leading complex| high profile| multi-brand research initiatives and programs such as brand tracking
Solid track record of advancing business direction and strategies and ability to influence change
Outstanding vendor management and project management skills; highly detail-oriented
Highly effective oral/written communication abilities; and excellent presentation skills
Innovative thinker with broad business view; can balance strategic and financial perspectives
CORE WORK ACTIVITIES
Lead and manage market and digital research efforts in the Europe Continent|
with implications to the global landscape and specific brand strategies.
Plans and leads execution of market and digital research efforts within the Europe Continent| either Continent-directed| or as a component of a global program (e.g. brand health survey| consumer segmentation| guest satisfaction).
Provides thought leadership and standards of practice to design and execute market and digital research projects (e.g. optimal research approach and methods to use to generate insights on consumer preference/behavior and to inform strategy and practice). Partners with internal stakeholders| vendors and legal teams to ensure customer data review and collection meets Marriott research requirements| particularly GDPR
Plans/leverages research/intelligence efforts across Europe to optimize investment and maximize value to the Europe Continent team and to MI.
Partners closely with the Europe Customer Experience Advisor (co-manager); providing regular updates on all Research efforts’ status and keeping abreast of key activities in the region. Also collaborates with global Consumer Insight Advisors – and broader Customer Experience team for research efforts in Europe.
Regularly evaluates existing and prospective vendors that may be used to support market research in Europe.
Participates in Europe Continent forums as the market and digital research expert.
Managing and Conducting Human Resources Activities
Builds strong relationships with stakeholders| team members| and vendor partners.
Proactive and independently leads| requires minimal supervision.
Demonstrates advanced knowledge of function-specific procedures.
Keeps up-to-date technically and applies new knowledge to job.
Performs other reasonable duties as required for this position.
· Communication – Conveys information and ideas to others in a
convincing and engaging manner through a variety of methods.
· Leading Through Vision and Values – Keeps the organization|s vision and
values at the forefront of decision making and action.
· Managing Change – Initiates and/or manages the change process and
energizes it on an ongoing basis| taking steps to remove barriers or
accelerate its pace; serves as role model for how to handle change by
maintaining composure and performance level under pressure or when
· Problem Solving and Decision Making – Identifies and understands
issues| problems| and opportunities; obtains and compares information from
different sources to draw conclusions| develops and evaluates alternatives and
solutions| solves problems| and chooses a course of action.
· Professional Demeanor – Exhibits behavioral styles that convey
confidence and command respect from others; makes a good first impression and
represents the company in alignment with its values.
· Strategy Development – Develops business plans by exploring and
systematically evaluating opportunities with the greatest potential for
producing positive results; ensures successful preparation and execution of
business plans through effective planning| organizing| and on-going evaluation
· Building a Successful Team – Uses an effective interpersonal style
to build a cohesive team; inspires and sustains team cohesion and engagement
by focusing the team on its mission and importance to the organization.
· Strategy Execution – Ensures successful execution across of business
plans designed to maximize customer satisfaction| profitability| and market
share through effective planning| organizing| and on-going evaluation
· Driving for Results – Sets high standards of performance for self
and/or others; assumes responsibility for work objectives; initiates| focuses|
and monitors the efforts of self and/or others toward the accomplishment
goals; proactively takes action and goes beyond what is required.
· Customer Relationships – Develops and sustains relationships based on
an understanding of customer/stakeholder needs and actions consistent with the
company’s service standards.
· Global Mindset – Supports employees and business partners with diverse
styles| abilities| motivations| and/or cultural perspectives; utilizes
differences to drive innovation| engagement and enhance business results; and
ensures employees are given the opportunity to contribute to their full
· Strategic Partnerships – Develops collaborative relationships with
fellow employees and business partners by making them feel valued|
appreciated| and included; explores partnership opportunities with other
people in and outside the organization; influences and leverages corporate and
continental shared services and/or discipline leaders (e.g.| HR| Sales &
Marketing| Finance| Revenue Management) to achieve objectives; maintains
effective external relations with government| business and industry in
respective countries; performs effectively as a liaison between locations|
disciplines| and corporate to ensure needed resources are received and
corporate strategies are understood and executed.
Generating Talent and Organizational Capability
· Organizational Capability – Evaluates and adapts the structure of
assignments and work processes to best fit the needs and/or support the goals
of an organizational unit.
· Talent Management – Provides guidance and feedback to help individuals
develop and strengthen skills and abilities needed to accomplish work
Learning and Applying Professional Expertise
· Technical Acumen – Understands and utilizes professional skills and
knowledge in a specific functional area to conduct and manage everyday
business operations and generate innovative solutions to approach function-
specific work challenges.