Job Number 19159183
Job Category Public Relations & Communications
Location JW Marriott Grosvenor House London| 86 Park Lane| London|
Greater London| United Kingdom
Brand Marriott Hotels Resorts /JW Marriott
Position Type Management
Start Your Journey With Us
Marriott International portfolio of brands includes both JW Marriott and
Marriott Hotels | Marriott International’s flagship brand with more than
500 global locations| is advancing the art of hosting so that our guests can
travel brilliantly. As a host with Marriott Hotels| you will help keep this
promise by delivering premium choices| sophisticated style| and well-crafted
details. With your skills and imagination| together we will innovate and
reinvent the future of travel.
JW Marriott is part of Marriott International|s luxury portfolio and
consists of more than 80 beautiful properties in gateway cities and
distinctive resort locations around the world. JW believes our associates come
first. Because if you’re happy| our guests will be happy. It’s as simple as
that. Our hotels offer a work experience unlike any other| where you’ll be
part of a community and enjoy a true camaraderie with a diverse group of co-
workers. JW creates opportunities for training| development| recognition and
most importantly| a place where you can really pursue your passions in a
luxury environment. Treating guests exceptionally starts with the way we take
care of our associates. That’s The JW Treatment™.
Start Your Journey With Us
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
The Director of Communications is responsible for the planning and
execution of the Communications strategy for JW Marriott Grosvenor House
London in the local market with the goal of driving top-tier editorial media
coverage. The position will collaborate and align with the London PR Centre of
Excellence (COE) and Marriott International Europe Communications department
to ensure the pull-through of hotel strategies| aligned with brand strategies
and messaging while positioning the hotel in top-tier national and local media
The primary responsibilities of this position include:
· Annual PR Strategy. Based on the JW Marriott Grosvenor House Business
and Marketing Plan| develop full-year PR strategy. Execute PR activities|
initiatives and events to drive top-tier press coverage.
· Local Hotel PR. Develop ideas and drive press coverage for newsworthy F
&B offers and promotions| hotel packages/tactical campaigns and partnerships
for the hotel. Create press-worthy angles for hotel in local market and work
with GM| Sales and Marketing team to ensure that PR activity is aligned with
the business plan.
· International Hotel PR. Collaborate with COE leaders to secure
international press coverage. Work closely with Marriott International Europe
Communications Team to ensure pull through of brand / corporate messaging as
· Hotel & Brand Positioning Events. Maximise the awareness of PR-driven
local and brand positioning events in the market. Work with Marketing and
Operations on PR strategies including allocation of limited budgets.
· Press Office. Act as the main point of contact for local media enquiring
about the hotel. Respond quickly and accurately to day-to-day
journalist/influencer enquiries and accommodation requests| focusing on top-
tier media. Maintain a GDPR-compliant database of key media contacts in local
· Media/Blogger Relations. Cultivate strong relationships with top-tier
travel/trade| business| consumer and F&B press and bloggers/influencers as
well as local news media. Secure regular meetings with editors/influencers to
ensure that hotel remains top of mind. Proactively pitch local hotel news in
· Online PR and Social Media. Use social media channels to engage with
journalists in local market (e.g. monitor blogs/Twitter feeds of top-tier
media for feature story opportunities and pitch media online when relevant).
Create monthly social media content and align with Marketing to ensure
consistent on-brand communications across the hotel’s social media channels.
· Crisis and Issues Communications. Act as main contact for crisis/issues
communications for the hotel| liaising directly with the Europe Communications
Team (gather facts| creation of reactive media statements| field incoming
media requests). Provide crisis management support and guidance to GM/DOSM.
· PR Agency Management. Manage local hotel PR agencies (where applicable)
on a day-by-day basis. Align with PR agencies in market that have been
retained by Marriott International hotels outside of the market. Ensure a
smooth flow of communication between the in-house Marriott International PR
team and the retained PR agencies. (As at October 19| hotel is not working
with any PR agencies).
· Press and Briefing Materials. Oversee development| approvals and
updating of press kit materials| including press releases| fact sheets| bios|
backgrounders| etc. for the hotel. Prepare briefing materials and
messaging/positioning documents for GM in preparation for media interviews.
· Media Visits. Organise and host inbound international media groups and
individual visits to hotel| working with London & Partners / Visit London /
Visit Britain when relevant. Supervise and execute press site inspections for
· CSR. Tell JW Marriott Grosvenor House London CSR story in the market.
Drive press coverage for CSR activities/awards and recognition in order to
promote MI’s Serve 360 strategy| ensuring Brand alignment at all times.
· PR Measurement. Measure results of PR campaigns/programmes in alignment
with European key performance indicators (KPIs). Focus on top-tier media and
feature story press coverage. Provide monthly PR recap reports following the
successful completion of PR campaigns.
· Messaging/speech-writing. Provide messaging and speech-writing support
to GM/DOSM at conferences| events and major PR-driven brand activations in the
· Award Entries. Develop Awards submission strategy| coordinate
information gathering and provide entry writing support for Operational
· Internal Communications: Create articles on hotel news| PR
activities and brand events and to post on MI internal channels in order to
inform associates and celebrate achievements.
· Team Management: Direct management of Marketing & PR
Executive/Coordinator| including overseeing training and development.
· Budget Responsibility: Manage budgets for PR campaigns in collaboration
_Requirements for Position:_
The individual should possess advanced writing| editing and proofreading
skills| knowledge of established and emerging media and an ability to
communicate effectively with colleagues around the world. Individual should be
comfortable pitching to journalists and have an understanding of how news
organizations work| what stories will resonate with particular outlets| and an
ability to determine the best reporter/s to pitch for specific news
announcements. In addition| the successful candidate will be a savvy|
innovative and disciplined communicator who can delve into the business|
identify key story themes| build consensus with stakeholders to optimize
messaging| assist with crafting the story and media plan| cultivate
relationships with reporters| and ultimately amplify the story to strategic
media and social media.
Successful candidates should possess knowledge and experience as follows:
Minimum 5 years of public relations| marketing communications and corporate communications experience| preferably within the travel / hospitality / lifestyle sector.
Hotel and/or brand experience preferred.
Experience and ability to manage the interests and demands of multiple stakeholders.
Experience in managing PR agencies – both in/outside of local market
Experience in interacting with senior leadership team
Experience in developing partnerships
Experience in launching new products| services or brands
Event management experience
Experience managing budgets
Education or Certification
Or equivalent in Public Relations / Communications / Marketing.
Skills and Competencies:
Strategic thinker and strong leadership skills
Clear communicator with solid writing and messaging skills
Strong media contacts within market (travel/trade| business| lifestyle| luxury)
Ability to inspire confidence and gain credibility with Senior Leaders
High degree of personal loyalty and integrity
Well organised and able to multi-task and prioritise workload