Manager Digital Product Optimisation| Europe - Europe Office - London

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Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
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JOB SUMMARY

The Manager – Digital Product Optimisation Europe| reporting to the Senior
Director – Digital and Performance Marketing Europe will be primarily
responsible for the optimisation of Europe’s digital products| such as High
Performing Website (HWS)| High Performing Website Elevated| Independent
Restaurant Site (IRS) and Independent Outlet Site products amongst others.
This role will require an expert communicator with a sound knowledge of
digital platform systems and optimisation strategies| tools and techniques and
the ability to influence fellow Associates (in many cases to their senior over
which they have no direct authority) to ensure the needs of the continent are
pushed through and addressed.

The Manager – Digital Product Optimisation will work closely with various
stakeholders within the field – such as Area Directors of Marketing| Digital
Field Marketers| Franchise Services| Marriott Digital Services and in some
cases individual hotels to understand specific website (technical or design)|
localisation or language challenges and ensure these are addressed by the
Global Digital team at Marriott Headquarters in the United States. Developing
strong working relationships with the Global Digital team and stakeholders
within the field will be critical to this role| along with the ability to plan
effectively and to regularly communicate updates and progress against key
development milestones to the Senior Director and back into the Continent.

The role will require strong data and analytics capabilities| working closely
with the European Digital| Loyalty & Portfolio Marketing Analytics team to
understand and clearly communicate the impact and severity of issues in order
to drive resolution along with reporting the impact of fixes| new
functionality or design improvements. Data will also be used to support and
prioritise continent driven optimisation efforts in order to ensure these are
factored into the global roadmap| to support the case for direct continental
access to global systems such as content management systems and optimisation
tools and to ensure all activity is in line with business goals.

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the
successful performance of the position:

• Form strong working relationships with Global and Continental stakeholders
• Work with area teams to collate Continental issues/challenges and
opportunities
• Feed requirements backed by data into relevant global teams and track
progress
• Accountable for resolution delivery of Continental requirements
• Partner with Global teams to ensure that Europe is ready as the Continent of
choice for Global innovation pilots
• Develop a regular communications cadence with European field stakeholders
around delivery against the HWS roadmap| resolution status and specific ad-
hock requirements
• Champion localisation| local language nuances and country specific
legal/regulatory requirements
• Work closely with Europe Digital Merchandising team to ensure alignment
• Regularly feedback to the Senior Director Digital & Performance Marketing –
Europe| Director Digital Platforms – Europe and wider Europe DLP team
• Foster good working relationships with counterparts in other Continent teams
to regularly share results and ideas

MANAGEMENT COMPETENCIES

Building Relationships

Coworker Relationships

• Builds credibility with others and encourages strong working relationships.
• Creates a work environment in which others feel comfortable sharing thoughts
and feedback.
• Shows awareness of how own behavior impacts others and the work environment.
• Encourages others to work together.

Customer Relationships

• Models and empowers others to anticipate and respond to customer/stakeholder
preferences and feedback.
• Clearly explains policies in ways that create strong customer/stakeholder
relationships.
• Monitors customer/stakeholder satisfaction and takes appropriate action.
• Resolves customer/stakeholder issues and concerns raised by others.

Global Mindset

• Creates an environment where everyone is valued and included.
• Models and coaches others on representing the Company culture of service|
opportunity| respect| and fair treatment.
• Acts when others are treated unfairly or are not valued and respected for
their unique skills.
• Looks for and uses ideas and opinions from diverse sources.
• Attracts| develops| and retains a multicultural and multigenerational
workforce.
• Gives all associates the opportunity to achieve their full potential.
• Organizes activities that promote inclusion.
• Maintains an awareness of changing customer/stakeholder and associate
characteristics.

Generating Talent and Organizational Capability

Organizational Capability

• Ensures the work is organized so it can be effectively completed.
• Continuously improves work processes.
• Brings together the appropriate mix of associate knowledge and skills to
complete work.
• Coaches others on scope of technical decision‐making authority.
• Uses meetings and other forums to regularly communicate status of work.

Talent Management

• Provides| seeks| and acts on constructive feedback.
• Develops others by identifying needs and providing resources in area of
expertise.
• Uses professional networks to attract top talent in area of expertise.
• Participates in the hiring process and ensures successful on‐boarding of new
associates.

Leadership

Adaptability

• Models and coaches others on staying calm and focused during stressful
situations.
• Communicates to others why change is happening and how it impacts their
work.
• Models flexibility when managing multiple demands and changing priorities.
• Provides resources that help others deal with change and challenges.
• Adjusts team and own priorities when experiencing change or challenges.
• Determines how change impacts stakeholders and communicates concerns to
leadership.

Communication and Professional Demeanor

• Clearly presents complex information using different methods.
• Adapts communication style based on the audience.
• Demonstrates active listening to ensure understanding.
• Models and coaches others on appropriately interpreting verbal and
non‐verbal behavior.
• Models and coaches others on displaying professionalism and gaining respect
from others.

Problem Solving and Decision Making

• Identifies issues and makes suggestions to solve complex problems affecting
daily work.
• Models and coaches others on breaking complex issues into manageable parts.
• Looks for and shares information with others before making a decision.
• Models and coaches others on identifying and evaluating alternatives and
their implications before making decisions.
• Involves and gains agreement from others when making key decisions.
• Makes complex decisions and works with others to implement solutions in
reasonable amount of time.

CANDIDATE PROFILE

Education and Experience Preferred

• University degree in Digital| Marketing| Hospitality management or related
field
• Relevant professional experience in digital marketing and optimisation
across multiple devices| content management or related functions|
demonstrating progressive career growth and pattern of exceptional performance
• Strong stakeholder management
• Solid agency management experience
• Strong data and analytics skills
• Experience and understanding of optimisation tools| A/B/Multi-variant
testing and session monitoring
• Demonstrated ability to balance the interests and demands of multiple
stakeholders
• Hotel property experience| hotel field marketing experience| or related
preferred
• Fluency of English essential and strong European foreign language skills
preferred

Learning and Applying Professional Expertise

Applied Learning

• Sets own career goals and identifies developmental areas for self and
others.
• Uses resources and challenging assignments to improve performance of self
and others.
• Gathers| shares| and uses information about industry and discipline trends
and best practices.
• Budgets for training to support associate development| as applicable.
• Coaches and holds others accountable for professional growth.

Business Acumen

• Ensures others understand how their work impacts property and team
performance.
• Coaches others on the drivers of performance and their impact on key
business and property metrics.
• Shows an understanding of how different customer/stakeholder groups have
different revenue potential.
• Identifies innovative ways to improve| productivity| customer/stakeholder
satisfaction| and profitability.

Technical Acumen

• Maintains advanced technical knowledge and skills and models their use for
others.
• Models and promotes the appropriate use of facilities| equipment| and
materials to perform the job.
• Demonstrates and shares expertise in policies| procedures| and legal
requirements.
• Manages and completes complex technical assignments and coaches others on
solving advanced technical issues.
• Demonstrates and reinforces technical standards and processes to support
work requirements.
• Identifies innovative technical approaches and communicates how they can
improve processes or business functioning.

Managing Execution

Building and Contributing to Teams

• Promotes teamwork by explaining how each associate supports shared goals.
• Builds commitment to team goals by explaining how they support department
and property success.
• Works with team members to solve issues and make decisions that impact them.
• Manages disagreements among team members.
• Recognizes department| team| and individual achievements.

Driving for Results

• Creates a team environment that encourages accountability| high standards|
and innovation.
• Makes sure others understand performance expectations.
• Sets and tracks goal progress for self and others.
• Monitors the work of others to ensure it is completed on time and meets
expectations.
• Breaks down barriers so team members can accomplish their work.

Planning and Organizing

• Prioritizes group activities based on importance| urgency| and impact to
goals.
• Manages team workload and delegates assignments appropriately.
• Ensures team members have the equipment| materials| and other resources
needed to accomplish their work.
• Avoids conflicts when setting project timelines and communicates key
milestones and deadlines to others.