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Job Number 20012703
Job Category Sales and Marketing
Location London Marriott Hotel County Hall| The County Hall| London|
Greater London| United Kingdom
Brand Marriott Hotels Resorts /JW Marriott
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Discover the tranquillity of the London Marriott Hotel County Hall located
ideally in the bustling and vibrant SouthBank. Inspired by views of London’s
iconic landmarks and the building’s heritage| our hotel immerses guests in the
unique beauty of our borough. Situated in London’s former City Hall|
overlooking the Houses of Parliament| our accommodation and event venues share
the city’s rich history and embody the quintessentially British charm. Tucked
beside the River Thames and adjacent to Westminster Bridge| our hotel offers
views of the London Eye and Big Ben. After a restful night|s sleep| keep to
your workout routine in our state-of-the-art fitness centre or relax in the
indoor pool. Dine at Gillray’s Steakhouse & Bar| with over 100 gins| serving
locally sourced steaks from O’Shea|s Butchers or unwind at The Library for
Afternoon Tea. Hold your next business meeting or special event at our hotel.
We offer 7|071 square feet of elegant space and 12 event venues with fantastic
views.
JOB SUMMARY
Responsible for completing marketing plan for property. Manages all e-commerce
opportunities. Develops a good working relationship with tourism bureaus and
community leaders.
CANDIDATE PROFILE
Education and Experience
• High school diploma or GED; 2 years experience in the sales and marketing or
related professional area.
OR
• 2-year degree from an accredited university in Marketing| Business
Administration| Hotel and Restaurant Management| or related major; no work
experience required.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
• Assists in region-wide coordination of rooms| food and beverage| spa| and
golf promotions.
• Develops leisure marketing plan that addresses the distribution of rate
offers| packages and programs designed to build occupancy.
• Maintains| updates| and manages all web sites.
• Coordinates offers and information for all publications and inserts with
regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g.| signage).
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and
collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email
campaigns| using industry averages for ROI calculation| and uses this
knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives| including
online| direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input
and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property|s voice on all guest touchpoints
and marketing communications| not only following corporate graphic standards|
but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to
Maximize Revenue
• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the
potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Develops strategic marketing plan for property| includes group| leisure and
local efforts.
• Plans and supervises all photo shoots| developing shot list while keeping
goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing
Opportunities
• Identifies and communicates with distribution channels that can sell
distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the
sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out
programs and making sure that properties are taking advantage of all
opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns| keeping in
mind strategy and goals of promotion as well as Look No Further prerequisites.
• Assists property with materials| tracking/analysis and presentations to
owners.
• Acts on behalf of property with all vendors| exacting a balance between
quality work and price| requesting estimates and approving all materials as
needed.
Additional Marketing Responsibilities
• Keeps detailed files and records on all matters relative to property|s
marketing materials (photo usage rights| vendor contracts| etc.).
• Ensures that property is following all corporate marketing guidelines.
• Approves all invoicing through MarrCom office.
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