Multi Property Marketing Manager – London Marriott Hotel Twickenham


Job Number 20012779
Job Category Sales and Marketing
Location London Marriott Hotel Twickenham| Rugby Road| London| Greater
London| United Kingdom
Brand Marriott Hotels Resorts /JW Marriott
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
Marriott Hotels | Marriott International’s flagship brand with more than
500 global locations| is advancing the art of hosting so that our guests can
travel brilliantly. As a host with Marriott Hotels| you will help keep this
promise by delivering premium choices| sophisticated style| and well-crafted
details. With your skills and imagination| together we will innovate and
reinvent the future of travel.

Aloft Hotels

At Aloft Hotels we’re wired for next generation travelers who love open
spaces| open thinking| and open expression. Aloft provides a space where style
is necessary| social scenes are vibrant| and where the only direction is
forward. Our guests are tech savvy and confidently social| with an eclectic
style they’re not afraid to show. We understand what our guests need| so we
provide an affordable option for the tech-savvy design guru. We’re looking for
innovative self-expressers who aren’t afraid to draw outside the lines. If you
are someone who appreciates tech-forward features and vibrant social scenes|
then we invite you to explore a career with Aloft Hotels.


The Multi Property Marketing Manager will support hotels Executive Teams and
overall hotel teams| leading the marketing strategy for _London Marriott
Twickenham| London Marriott Maida Vale & Aloft London Excel_.

The successful applicant will lead the development of the strategic marketing
plan for both hotels| including brand| digital| partnerships| tactical| and
communications. There are no direct reports at this stage.

Work with Marriott Digital Services to activate the strategic marketing plans
and hotel content online.

A candidate| who is demonstrates leadership| creative and forward-thinking in
their nature| is key to this role.

Publicity| online visibility| content strategy| brand activations| story-
telling and promotion are all means to accomplish the goal of enhanced hotel|
brand and business perception and when aligned with marketing objectives|
improved business.

Scope / Business Context

A Full Time position based between London Marriott Twickenham| London Marriott Maida Vale & Aloft London Excel _._

Dotted line reporting to Director of Marketing London

Candidate Profile

Education & Experience

BA Degree in marketing related function or equivalent higher education experience

4+ years progressive work experience in a marketing related role

Hospitality marketing related experience desirable

Skills and Knowledge

Demonstrates experience of developing marketing plans and campaigns including project management skills| briefing| planning and execution

Demonstrates strong organizational and marketing planning skills| with the ability to manage multiple projects at once

Demonstrates experience of managing and developing direct reports

Demonstrates a solid understanding of programmatic| meta and native online advertising initiatives

Demonstrates a working knowledge of digital marketing techniques| including paid social media| application of social media channels| use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and/or Content Management Systems

Working knowledge of SEO and PPC campaign management

Ability to identify specific action steps| accountabilities and timelines for workload including able to hold self-accountable for achieving results

Ability to express oneself clearly| concisely and effectively in one-on-one and group settings| both written and verbally| to a wide range of stakeholders| and demonstrate experience in delivering clear| evenly paced presentations to gain consensus on marketing initiatives| using visually engaging content and alternative ways of communicating

Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative| developed both internally and through the use of appropriate agency resources

Gains the confidence and trust of others through their own authenticity| ethical standards and follow-through on commitments

Acts independently to improve and increase skills and knowledge

Ability to use standard software applications| such as Microsoft Office| including advanced knowledge of PowerPoint and Excel. Basic Adobe Creative Suite knowledge desirable| in particular InDesign and Photoshop.

Core Work Activities

Lead the marketing planning and executive in partnership with the property Executive Teams| to support driving all key revenue streams including rooms| catering| F&B outlets etc

Manage & execute the day to day work of the marketing function in each respective hotel

Lead the process of developing and sharing new ideas and suggestions for improvements| being innovative and creative to provide a quality service to the hotels. Responsible for activating 360 marketing initiatives

Lead the development and activation of hotel core consumer messages and narrative across all areas of the business

Being a brand ambassador and key representative for sharing the hotel successes| stories and activations within the local area| London and Europe. Being the link between the brand and the hotel team to implement and share any changes| campaign and new brand standards.

Partner with Digital Marketing to develop the digital strategy for the hotels including HWS content| OTA content and paid media

Partner with PR teams to develop the communications strategy for the hotels including extending communications plans to 360 activations across all channels

Build relationships with key local partners and integrate the local culture within our hotel

Be the first point of contact for all reactive PR| marketing| digital enquiries| evaluate the opportunity and respond accordingly

Responsible for all of the hotel’s social media activity primarily centered around the hotel’s Facebook| Twitter| Instagram| LinkedIn| and other Social Media pages as created with the support of the marketing & social media executive

Understanding and responsible for Marketing budget| and processes related to this

Participate in the management of department|s controllable expenses to achieve or exceed budgeted goals

Manage hotels photography requirements

Manage the execution and fulfilment of projects as outlined on marketing communications plans and ensure the hotel team is aware of all brand marketing activations

Ensure the marketing calendar to ensure all promotion activity is documented and planned

Keep abreast of local area knowledge and events to support website enhancements and assist the team in maximising all revenue opportunities

Work closely with Revenue and Digital Marketing to ensure effective marketing of any hotel deals or promotions and support need and special event dates

Knowledge of overall hotel operations as they effect the department

Performs other related tasks as assigned by management