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Job Number 20022026
Job Category Brand Management
Location Europe Office – London| Barnard|s Inn| 86 Fetter Lane| London|
Greater London| United Kingdom
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
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The Senior Manager Select Brands is responsible for supporting the development
of strategy and pull-through of a number of the more complex Select brands in
Europe with particular responsibility for brand management| and marketing.
This position partners with the respective Global Brand teams and operations
to ensure on-brand execution in the hotels. The role will support the
Director| Select Brands to manage the brand marketing fund expenditure in
Europe in partnership with the respective Global Brand Marketing teams to
localize the expression of the brands through effective media planning and
creative development for marketing| partnerships and communications into the
key European source markets. It is key that this position works
collaboratively with key disciplines such as FSO| CLS| GDS| Area Directors of
Marketing and other Europe Consumer Operation teams (with special emphasis on
Loyalty) to develop effective Continent and country level marketing programs
that drive new customers| brand awareness| preference| market share and
topline performance for the hotels as well as brand initiatives that drive
Unit Growth| Cost to Build/Operate and Consumer Sentiment (GSS and
Experiential Audits). This role acts as a brand advocate in the Continent for
the Select brands.
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
Lodging industry experience is strongly preferred.
Prior brand management experience required.
Three to five years prior experience developing integrated brand marketing
campaigns across channels (digital| social| buzz| PR| sales) is required.
Experience partnering with global brand management and marketing teams is
strongly preferred.
Experience managing and marketing brands is strongly preferred.
Good presentation and communication skills.
Ability to handle the complexities of working with owners and key
stakeholders.
Strong team player and ability to foster relationships and collaborate across
disciplines.
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